Identity Management has been proven to be an indispensable solution to protect the enterprise, streamline access operations, but also to drive net new revenue through up-sell and cross-sell opportunities and customer loyalty. Customer IAM, (CIAM), refers to organizations securely capturing and managing customer and consumer identities. CIAM solutions play a pivotal role in digital transformation and organizations must establish a secure and seamless omnichannel customer experience that respects individual privacy preferences.
Organizations are under more pressure than ever to compete for customers and establish long-term relationships and brand loyalty.
It all starts with the initial customer registration:
CIAM platforms can now enable frictionless end-user experiences that are in-line with compliance mandates such as HIPAA, PCI, and GDPR.
With organizations focused on digital transformation and brand loyalty, CIAM products power marketing to harness customer and consumer data within the enterprise and across business partners and affiliates. With CIAM, cross-functional teams, including marketing, sales, and IT, can securely collaborate to achieve enterprise business and compliance goals.
For more information, download our white paper here.