IAM solutions · Customer identity

Customer identity and access management (CIAM)

Identify and engage customers through frictionless experiences to drive revenue.

Anomalix has the experience and expertise to solve the most complex CIAM challenges. Whether the goal is security, customer convenience, or sales and marketing analytics, we build a CIAM program that scales with your business.

Customeridentity
Social
Local account
Standards
Web
Devices
Partners
Frictionless experience drives revenue
Customers sign in their way, on any channel, and every visit builds one trusted customer identity.

Trusted by teams securing complex environments

Typical challenges

Typical customer identity challenges

Any identity access management system should give registrants a secure and compliant platform. Too often, the customer side of an organization’s identity program is disjointed.

Frustrating user experiences lower customer retention and traffic.
Customer data is spread across multiple disparate CRM repositories.
Too many points of entry weaken customer relationships.
Distributors and middlemen who broker the transaction block your line of sight to the actual customer.
Customer
CRM A
CRM B
Distributor
Web portal
Disjointed data
One customer, many partial profiles, and middlemen between you and the relationship.
Profiles
Singlecustomer view
Campaigns
Personalize
Privacy
Merge disparate digital identities into one customer view, then use it to personalize with privacy control.

Customer engagement

Improving customer engagement

Our solutions improve customer self-service to increase retention and traffic. Manage customer data, merge disparate digital identities, and raise data quality. Elevate sales and marketing campaigns with real-time customer insights.

  • Identity and data governance for compliant engagement with rich privacy control
  • Personalized interactions and targeted campaigns that drive revenue
  • Reliable self-registration using social media, local accounts, or other industry-standard credentials

Data and compliance

Customer identity data and compliance solutions

Compliant, secure access management is the foundation for protecting and growing your reputation. As client intelligence grows in importance, data unique to your customers’ experience can create opportunities across the organization.

  • Real-time insights by consolidating customers, transactions, preferences, and other attributes
  • Better customer data by centralizing identities and integrating with CRM and MDM systems
  • Higher data quality with fewer duplicates
  • Access governance that supports GDPR, HIPAA, PCI, and SOC 2 data protection standards
Customer record
GDPR
HIPAA
PCI
SOC 2
Access governance
Compliant, secure access management protects the customer record and your reputation.